Lg 55 inch (139.7 cm) 55UP7740PTZ (Black) (2021 Model) Smart 4K Ultra HD LED TV

Experience Unparalleled Visual Excellence with the LG 4K UHD Smart LED TV - 55UP7740PTZ

Immerse yourself in a world of vivid colors, exceptional detail, and unmatched clarity with the LG 139.7 cm (55-inch) 4K Ultra HD Smart LED TV 55UP7740PTZ. This cutting-edge television is a perfect blend of stunning visuals, intelligent features, and seamless connectivity, delivering an entertainment experience like no other.

Vibrant Colour, Contrast, and Detail - Brought to Life by LG's 4K Display

The heart of this exceptional TV lies in its Ultra HD 4K display. With a resolution of 3840 x 2160 pixels, it offers four times the number of pixels as Full HD, ensuring that every scene is delivered with stunning clarity and detail.

LG's advanced IPS (In-Plane Switching) panel ensures consistent color accuracy from any viewing angle. Whether you're watching your favorite movies, enjoying sports with friends, or simply browsing through photos, the 55UP7740PTZ guarantees a captivating visual experience.

Quad Core Processor 4K: Elevate Your Entertainment

The LG 55UP7740PTZ is powered by a Quad Core Processor 4K, which harnesses the power of four individual processors to enhance your viewing experience in remarkable ways:

• Noise Reduction: The processor's advanced algorithms analyze and reduce video noise, ensuring smooth, cinematic motion even in fast-paced scenes.
• Upscaling: With LG's 4K upscaling technology, low-resolution images are enhanced to near-4K quality. This means that your favorite standard definition content will look better than ever before.

The Quad Core Processor 4K works in tandem with LG's Ultra Luminance and Billion Rich Colors technologies to deliver a viewing experience that's rich, dynamic, and true-to-life.

LG AI ThinQ: Your Smartest TV Experience Yet

LG's AI ThinQ transforms the 55UP7740PTZ into a smart hub for your connected home. With built-in Wi-Fi and Ethernet connectivity, you can stream your favorite content from services like Netflix, Amazon Prime Video, and YouTube in stunning 4K.

The all-new Home screen offers personalized recommendations based on your viewing habits, ensuring that you never miss out on the latest movies, shows, or live TV events. And with LG's intelligent search function, finding something to watch has never been easier.

LG AI ThinQ also brings the convenience of voice control to your living room. Compatible with popular virtual assistants like Google Assistant and Amazon Alexa, you can use voice commands to control your TV, search for content, or even ask for weather updates and news briefings. With LG's AI ThinQ, the possibilities are virtually endless.

Dynamic Range & Dolby Audio: Enhancing Your Viewing Experience

The 55UP7740PTZ features LG's Advanced Dynamic Tone Mapping technology, which enhances the dynamic range of the picture for a more realistic effect. By adjusting brightness levels scene by scene, you'll experience deeper blacks and brighter whites, making every moment feel immersive and authentic.

Paired with Dolby Audio, this TV delivers a powerful soundstage that brings your content to life. With support for both Dolby Digital 5.1 and virtual surround modes, you'll enjoy cinema-quality audio in the comfort of your own home.

Enhanced Gaming Experience: Lag-Free and Smooth

With the LG 55UP7740PTZ, gamers can enjoy an enhanced, lag-free experience thanks to features like Game Mode and Auto Low Latency Mode (ALLM). Game Mode optimizes picture settings for gaming, ensuring that colors are vivid and motion is smooth. ALLM automatically switches to the lowest latency mode when a compatible device is connected, minimizing input lag and providing a seamless gaming experience.

Additionally, the 55UP7740PTZ supports both HDMI 2.0b and USB 3.0 inputs, ensuring that you can connect all your favorite gaming consoles and accessories with ease.

Design & Connectivity: The Perfect Centerpiece for Your Space

The LG 55UP7740PTZ features a sleek, modern design with thin bezels that minimize distractions and maximize your viewing area. Its metal stand provides a sturdy base, ensuring that the TV remains securely in place even during intense gaming sessions or action-packed movies.

When it comes to connectivity, the 55UP7740PTZ is equipped with an array of inputs to accommodate all your devices:

• 4x HDMI: Connect up to four devices simultaneously, including gaming consoles, Blu-ray players, and soundbars.
• 2x USB: Enjoy easy access to your favorite photos, videos, and music stored on USB drives or external hard drives.
• 1x Ethernet: Ensures a stable internet connection for seamless streaming and gaming experiences.
• Wi-Fi & Bluetooth: Wireless connectivity options for effortless content sharing and device pairing.

The LG 139.7 cm (55-inch) 4K Ultra HD Smart LED TV 55UP7740PTZ is more than just a television - it's an entertainment powerhouse that combines stunning visuals, intelligent features, and seamless connectivity to deliver an immersive experience like no other.

Upgrading your home cinema has never been easier or more enjoyable. Order the LG 55UP7740PTZ today and elevate your entertainment to new heights!