Lg 43 inch (109.2 cm) 43UR7790PSA (Black) (2023 Model) Smart 4K Ultra HD LED TV

Experience Every Detail: LG 109.2 cm (43") 4K Ultra HD Smart LED TV

The LG 43UR7790PSA is not just a television, it's an immersive entertainment hub that brings the cinematic experience right into your living room. With its stunning visuals, intuitive smart features, and powerful audio, this 4K Ultra HD Smart LED TV is set to elevate your viewing pleasure.

Unparalleled Picture Quality

The LG 43UR7790PSA delivers breathtaking picture quality with its 109.2 cm (43") 4K Ultra HD display. Boasting an incredible resolution of 3840 x 2160 pixels, it offers four times the detail of Full HD, ensuring that every scene is crystal clear and vivid.

LG's proprietary Four-step Upscaler uses advanced AI algorithms to enhance standard definition content, making everything you watch appear in near-4K quality. This means you can enjoy your favorite movies, shows, and games with exceptional clarity, regardless of the original source.

LG's Cinematic Processing: A+ Picture Quality

• True Motion Clarity: Reduces motion blur to ensure smooth, sharp panning scenes and fast action sequences.
• Filmmaker Mode™: Preserves the original aspect ratios, colors, frame rates, and otherMotion picture's cinematic intent. It also turns off most post-processing effects for a more natural viewing experience.

Stunning Color Accuracy with Dolby Vision™ and HDR10 Pro

The LG 43UR7790PSA supports both Dolby Vision™ and HDR10 Pro, delivering a wider range of colors, deeper blacks, and brighter whites. Dolby Vision™ uses dynamic metadata to optimize the picture scene by scene, while HDR10 Pro offers advanced color grading tools for enhanced contrast.

Immersive Surround Sound with AI Sound Pro

The built-in speakers of the LG 43UR7790PSA deliver an impressive 20W output power, ensuring robust, distortion-free audio even at high volumes. Paired with AI Sound Pro, the TV optimizes sound based on content type and location, providing a more immersive surround sound experience.

Intuitive Smart Features with webOS 5.0

• Magic Remote: Effortlessly navigate channels, control volume, and stream your favorite content with the intuitive Magic Remote.
• LG Channels: Access free live TV broadcasts from local broadcasters and national networks, along with on-demand movies and shows.
• Apple AirPlay 2 and Apple HomeKit: Seamlessly share content from your iPhone, iPad, or Mac with AirPlay 2, and control your LG TV using the Home app or Siri voice commands with HomeKit.
• Built-in Google Assistant and Amazon Alexa: Enjoy hands-free voice control over your smart home devices and access a wide range of streaming services.

Gaming on LG: A New Level of Excitement

The LG 43UR7790PSA is designed to cater to gamers with its Game Optimizer, which optimizes picture settings according to the game genre. It also features HDMI 2.1 ports for faster data transfer rates and reduced input lag, ensuring smooth gameplay even at high refresh rates.

Eco-Friendly Design with Energy Efficiency

The LG 43UR7790PSA boasts an eco-friendly design with minimal plastic usage and recycled materials. Plus, its energy efficiency is rated A+, ensuring lower power consumption without compromising performance.

Experience the future of television today with the LG 43UR7790PSA. Its stunning visuals, powerful audio, intuitive smart features, and eco-friendly design make it the perfect choice for your entertainment needs while being kind to the environment.