The Maruti Story: How a Public Sector Company Put India on Wheels By: R C Bhargava, Seetha
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Discover the Inspiring Journey of Maruti: A Public Sector Pioneer
Embark on an extraordinary tale with The Maruti Story: How a Public Sector Company Put India On Wheels, a meticulously crafted narrative that chronicles the remarkable journey of Maruti Udyog Limited, a company that revolutionized the Indian automobile industry. This compelling read, published by HarperCollins in June 2013 (Publisher Imprint: Collins Business- Wiley), is an engaging exploration of how a public sector enterprise achieved one of India's most challenging goals of the 1980s.
From Concept to Reality
The story begins in 1981, when Maruti Udyog Limited was established as a joint venture between the Government of India and Suzuki, a Japanese automaker. The aim? To manufacture an affordable car for the middle-class Indian buyer. This ambitious endeavor required navigating complex legal permissions, building a state-of-the-art factory, and establishing robust supply chain networks – all while keeping both the government and the Japanese partner satisfied.
In 1983, after years of meticulous planning and hard work, Maruti launched its first car, the Maruti 800. This compact, fuel-efficient vehicle was an instant hit among Indians, offering a reliable four-wheeler at an affordable price point. The Maruti 800 became more than just a car; it became a symbol of empowerment for millions of Indians.
A Decades-Long Success Story
Even after three decades since its launch, Maruti continues to reign as India's No.1 car manufacturer, despite fierce competition from international brands. Today, Maruti Suzuki India Limited sells its cars worldwide, a testament to the company's resilience and adaptability.
The Makers Behind the Magic
The story of Maruti is not just about numbers and milestones; it's also about the people who made it possible. R. C. Bhargava, an IAS officer turned Chairman, played a pivotal role in shaping Maruti's destiny. His relentless determination and strategic acumen helped steer Maruti through challenging times.
Seetha, the author of this insightful book, brings her extensive experience as a journalist to offer readers a rare, insider's perspective on Maruti's incredible journey. With over 25 years in publishing, Seetha has authored several notable works and contributed to prominent publications like The Economic Times, Business World, and The Times of India.
A Must-Read for Enthusiasts and Historians Alike
Nestled within the pages of this 408-page paperback are stories of perseverance, innovation, and triumph against odds. Whether you're an automobile enthusiast eager to learn about India's automotive journey or a history buff interested in understanding how public sector enterprises can drive change, The Maruti Story promises an engaging and enlightening read.
Categorized under Business & Economics / Industries / Automotive Industry, this book offers a unique blend of insightful analysis and captivating storytelling. It's no surprise that it was awarded the Economic Times Lifetime Achievement Award in 2011, a testament to its author's prowess and the subject matter's significance.
EAN: 9789350291825, ISBN-13: 9789350291825
Experience the Maruti story with The Maruti Story: How a Public Sector Company Put India On Wheels. Available in English, this book is a must-add to your collection if you appreciate stories of grit, determination, and triumph.
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