Smartcuts : How Hackers, Innovators, and Icons Accelerate Success By: Shane Snow

Smartcuts : How Hackers, Innovators, and Icons Accelerate Success

• Author : Shane Snow
• Publisher : HarperCollins
• ISBN-13 : 9780062371416

About Smartcuts : How Hackers, Innovators, and Icons Accelerate Success

Entrepreneur and journalist Shane Snow (Wired, FastCompany, The New Yorker, and cofounder of Contently)analyzes the lives of people and companies that doincredible things in implausibly short time.One way or another, they do it like computer hackers. Theyemploy what psychologists call “lateral thinking” to rethinkconvention and break “rules” that aren’t rules.These are not shortcuts, which produce often dubious shorttermgains, but ethical “smartcuts” that eliminate unnecessaryeffort and yield sustainable momentum. In Smartcuts, Snowshatters common wisdom about success, revealing howconventions like “paying dues” prevent progress, why kidsshouldn’t learn times tables, and how, paradoxically, it’s easierto build a huge business than a small one.From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrativeadventure that busts old myths about success and shows how innovators and icons do theincredible by working smarter-and how perhaps the rest of us can, too.

About the Author

Shane Snow is an entrepreneur and journalist who is the ultimate life hacker. His company, Contently, is valued at more than $30 million, yet two years ago, it didn’t exist. He writes features for WIRED Magazine, yet a few months before his first feature he had no bylines to his name. He’s raised millions of dollars from top venture capitalists and created technology that’s helped more than 10,000 journalists build their personal brands and get work, yet three years ago he didn’t know what a term sheet was.

Book Details