Modi Effect By: Lance Price
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The Modi Effect (English, Paperback, Price Lance)
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Out of StockLanguage: English | Binding: Paperback | Publisher: Hodder & Stoughton | Genre: Biography & Autobiography | ISBN: 9781473610910, 9781473610910 | Pages: 368As on 12:11:07am 03-12-2024
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Unveiling the Modi Effect: A Comprehensive Journey into India's Historic Election
The tale of Narendra Modi, a former 'chai wallah', rising to become India's Prime Minister is nothing short of extraordinary. Chronicled by political strategy consultant and former BBC correspondent Lance Price, Modi Effect: Inside Narendra Modi's Campaign to Transform India offers an exclusive, behind-the-scenes look into this modern-day political phenomenon.
A Masterclass in Modern Electioneering
In May 2014, the world witnessed the largest democratic election ever conducted. Amidst a sea of over 800 million voters, Narendra Modi emerged victorious, his campaign a testament to innovative strategies that combined cutting-edge technologies and age-old political tactics.
- Social Media and Digital Technologies: Modi's team pioneered the use of social media platforms like Facebook, Twitter, and Instagram to reach out to the youth. They created engaging content in multiple languages, attracting millions of young voters who had previously remained aloof from politics.
- The Virtual Modi: A life-size 3D hologram of Modi was beamed across India, allowing him to 'visit' places where he couldn't physically go. This groundbreaking technique ensured no voter felt left behind.
These strategies bore fruit, with record-breaking voter turnout and a resounding victory for the Bharatiya Janata Party (BJP).
Inside Modi's Campaign: A Firsthand Account
Author Lance Price, with his extensive experience in politics and communications, provides an insider's perspective on Modi's rise to power. Having been granted exclusive access to the Prime Minister and his team, Price lifts the lid on the election strategies that reshaped India's political landscape.
Book Details
The Modi Effect, published by Hachette India (Hodder & Stoughton imprint) in March 2015, is a comprehensive hardcover volume (ISBN-13: 9781473610897), featuring 352 pages. Measuring 210 mm in height and 150 mm in width, with a depth of 22 mm, this book is designed for easy handling while providing a wealth of insightful content.
Price's narrative is engaging, yet meticulous, offering a detailed analysis of Modi's journey from tea seller to Prime Minister. With his unique perspective as a political strategy consultant and former BBC correspondent, Price provides readers with an unparalleled understanding of the Modi Effect.
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