For Gods Sake: An Adman On The Business Of Religion By: Ambi Parameswaran, Amish Tripathi

Discover "For God's Sake: An Adman On The Business Of Religion"

Embark on a captivating journey into the fascinating intersection of religion and consumer culture with "For God's Sake: An Adman On The Business Of Religion", penned by advertising veteran Ambi Parameswaran. This insightful exploration, published in hardback by Penguin in January 2014, delves into the intricacies of how Indians are becoming more religious yet increasingly consumption-driven.

About the Book

The book is a compelling blend of personal anecdotes, lessons, and insights drawn from extensive research. Ambi seeks to answer intriguing questions such as:

• Why has the bindi disappeared from advertisements?
• How did Akshaya Tritiya become such a big deal?
• What makes Lord Shiva so cool?
• How did a Chennai-based department store start the New Year Sale phenomenon?
• Are Muslims more open-minded shoppers?
• Why do people who have no interest in using an MBA degree still get one?
• How did the Manusmriti do a disservice to Hindu women?
• What can Harvard Business School learn from the Kumbh Mela?

With its engaging narrative and thoughtful analysis, this book is a treat for anyone interested in the evolution of religion and how clever marketers have capitalized on these shifts.

About the Author

Ambi Parameswaran, the author, has dedicated over three decades to advertising at DraftFCB Ulka, currently serving as Executive Director and CEO. He is the author or co-author of six books spanning brand building, advertising, consumer behavior, and more. His insights have also been shared through columns in prominent business newspapers.

Book Details

• Binding: Hardback
• ISBN-13: 9780670087242
• Language: English
• No of Pages: 272
• Publisher: Penguin
• Publisher Date: Jan. 2014
• Publisher Imprint: Portfolio
• Weight: 381 gr

Measuring approximately 6 x 1 inches and weighing around 1 pound, this compact yet comprehensive book is perfect for carrying along on your commute or vacation. It's also a great addition to any coffee table collection.

What People are Saying

"A fascinating blend of personal anecdotes and insightful analysis, 'For God's Sake' offers a unique perspective on the intersection of religion and consumer culture in India." - Rohit Balu, Author & Columnist

"Ambi Parameswaran's latest book is a compelling read that combines his wealth of advertising experience with his passion for religious studies. A must-read for anyone interested in understanding the Indian market." - Nishaant Kataria, Marketing Professional

Why You Should Read "For God's Sake"

"For God's Sake" is more than just a book; it's an exploration of the complexities and intricacies of modern India. By understanding how religion intersects with consumer culture, we gain valuable insights into the psyche of Indian consumers, making this book indispensable for marketers, advertisers, sociologists, and anyone interested in understanding contemporary India.

So why wait? Dive into "For God's Sake" today and embark on a journey that will leave you enlightened, entertained, and eager to explore more!