Dogfight: How Apple and Google Went to War and Started a Revolution By: Fred Vogelstein
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Dogfight: How Apple and Google Went to War and Started a Revolution
- Author : Fred Vogelstein
- Publisher : Random Business/ Random House India
- ISBN-13 : 9780007544172
About Dogfight: How Apple and Google Went to War and Started a Revolution
The rise of iPhones, smartphones and tablets has changed the world. At the centre of this are Apple and Google, two companies whose philosophies, leaders and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in the feud of a generation, a battle that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than decade and has rare access to the offices and boardrooms where company dogma translates into ruthless business behind outsize personalities like Steve Jobs and Eric Schmidt and inside the deals, transactions, lawsuits and allegations that mold the way we use the internet and communicate with one another. Apple and Google are brazenly poaching each other's employees. They bid up the price of each other's acquisitions for spite and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel, it's vivid nonfiction with never-before-heard details. This is not just a story about what devices are going to replace our TVs, phones, laptops and music players. It's about who will control the content we see on those devices and where that content will come from about the future of media, entertainment, communication and information around the globe.
About the Author
: Fred Vogelstein is a contributing editor at Wired magazine where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, The New York Times Magazine, The Wall Street Journal, U.S. News and World Report and elsewhere.
Book Details
| Binding | PAPERBACK |
| Edition | 1 |
| ISBN-13 | 9780007544172 |
| Language | ENGLISH |
| No of Pages | 240 |
| Publisher | Random Business/ Random House India |
| Publisher Date | End Nov. 2013 |
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