Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 in 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator

Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 in 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator

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Convertible Double-Door Family Fridge

The Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 in 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator guarantees frost-free food preservation and flexible freezer storage, equipped with Double Door type, 350 litres capacity, 3 star rating.

Humidity-controlled vegetable crispers and smart inverter compressors keep fruits, dairy, and cooked meals fresh for longer with silent, trouble-free operation.

star_rate Key Hardware Features:
starDouble Door type
star350 litres capacity
tune3 star rating
eco Energy Efficiency & Running Cost Estimate BEE 3-Star Frost-Free Inverter
Est. Annual Power ~260 kWh / year
Est. Electricity Bill ₹2,080 / year (at ₹8/unit)
Efficiency Verdict Smart Inverter compressor adjusts speed automatically
thumb_up Key Strengths
  • check_circleFrost-free operation eliminates manual ice chipping completely
  • check_circleConvertible modes let you convert the freezer into additional fridge space when needed
  • check_circleSmart inverter compressor operates with whisper-quiet acoustics
info Points to Consider
  • help_outlineRequires slightly more vertical clearance than single-door models

Best price for closest match Samsung 350 L 2 Star 5-in-1 Convertible Frost Free Double Door Refrigerator, RT38HG5A42BXHL, Luxe Black

₹52,140  at  reliancedigital

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Price Higher Than Usual (+12%) Recent average is ₹46,674 · Consider waiting or setting an alert
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Product Features:

  • Double Door type
  • 350 litres capacity
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The latest price information for best matches of Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 In 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator was updated on 5:02:54pm 21-09-2026.

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Samsung Bespoke AI Refrigerator: Your Smart Kitchen Companion

The Samsung Bespoke AI Refrigerator, a fusion of cutting-edge technology and timeless design, is here to revolutionize your kitchen experience. This premium frost-free refrigerator combines advanced AI features with exceptional cooling performance, offering unmatched convenience and efficiency for families of 3 to 4 members.

Unparalleled Cooling Performance

Premium Auto Defrost: Say goodbye to manual defrosting. The Bespoke AI's auto-defrost system ensures frost-free operation, keeping your refrigerator clean and well-maintained at all times.

Powerful Cooling with Twin Cooling Plus: Equipped with Samsung's Twin Cooling Plus technology, this refrigerator maintains optimal humidity levels in both the fridge and freezer compartments. This means your food stays fresh for longer, reducing waste and saving you money in the long run.

Intelligent AI Energy Mode

The Bespoke AI comes with an exclusive AI Energy Mode, which learns and adapts to your usage patterns. By analyzing your behavior, it optimizes energy consumption, delivering up to 10% in savings annually.

With a 3-star energy rating and an annual energy consumption of just 212 Kilowatt Hours Per Year, this refrigerator is not only efficient but also eco-friendly.

Convertible 5-in-1 Flexibility

The Bespoke AI introduces Samsung's innovative Convertible 5-in-1 technology, offering five distinct modes to cater to your varying storage needs:

  • Normal Mode: Ideal for everyday use, providing optimal cooling.
  • Extra Fridge Mode: Maximizes fridge space by turning the freezer compartment into additional fridge space.
  • Seasonal Mode: Perfect for preserving large quantities of food after shopping.
  • Vacation Mode: Reduces power consumption when you're away, keeping your food fresh until you return.
  • Home Alone Mode: Optimizes cooling performance for singles or couples, saving energy and reducing waste.

Spacious Interior with Advanced Features

The Bespoke AI boasts a generous 350-liter capacity, ensuring ample space for your family's groceries. The interior is thoughtfully designed with:

  • Fresh Food Capacity: A spacious 275 liters to accommodate all your fruits, vegetables, and leftovers.
  • Freezer Capacity: A roomy 75 liters for frozen foods and ice cream.
  • Toughened Glass Shelves: Durable and easy-to-clean shelves that can hold up to 20 kg each.
  • Vegetable Drawers: A dedicated drawer to keep your produce fresh for longer.
  • Anti-Bacterial Gasket: Prevents bacterial growth, ensuring hygiene and freshness.
  • LED Lighting: Bright, energy-efficient LED lights to help you find what you need at a glance.
  • Big Bottle Guard & Egg Tray: Convenient features to keep your large bottles upright and eggs safe.

Samsung Exclusive Features

The Bespoke AI is packed with Samsung's signature features, including:

  • AI Energy Mode: As mentioned earlier, this intelligent mode learns your habits to optimize energy consumption.
  • Control with Your Phone: Manage your refrigerator remotely using the Samsung SmartThings app. You can adjust temperatures, monitor power consumption, and receive notifications about filter replacement.
  • SmartThings Compatibility: Seamlessly integrate your Bespoke AI with other Samsung smart home devices for a truly connected kitchen experience.
  • Power Freeze & Power Cool: Quickly chill or freeze food with these convenient, one-touch functions.
  • Fresh Room: A dedicated zone within the fridge to maintain optimal humidity and temperature for fresh produce.
  • Multi Flow: Ensures even air circulation throughout the refrigerator to keep your food fresh.
  • Up to 15 Days of Fresh Food: Thanks to its advanced cooling system, the Bespoke AI keeps your food fresh for up to two weeks.
  • Flat Door Design & Recess Handle: The sleek, seamless design and discreet handle give your kitchen a modern, streamlined look.
  • Easy Clean Back: The back panel is easy to clean, maintaining your refrigerator's hygiene and appearance.

Durability & Stability

The Bespoke AI is built to last with:

  • Stabilizer Free Operation: Operates smoothly between 100v and 300v, ensuring stability even in fluctuating power conditions.
  • Net Weight: With a net weight of just 67.4 kg, this refrigerator is easy to move and install.

In the box, you'll find:

  • 1 Refrigerator unit
  • Egg Tray
  • Movable Ice Maker (Note: User manual can be accessed from the brand website)

Experience the future of refrigeration with the Samsung Bespoke AI. With its advanced features, intelligent design, and exceptional cooling performance, it's more than just a refrigerator—it's your ultimate smart kitchen companion.

About the brand

Samsung is a global consumer electronics and semiconductor pioneer, widely recognized for high-performance Galaxy smartphones, Crystal 4K/OLED smart TVs, SpaceMax refrigerators, and energy-efficient Smart Inverter appliances.

PriceHunt regularly aggregates and compares live prices for Samsung products across 50+ authorized online stores in India (including Amazon, Flipkart, Croma, Reliance Digital, and Vijay Sales) to help buyers find verified discounts, genuine dealer warranties, and side-by-side spec comparisons.

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Specifications for Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 In 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator

verified Detailed Specs
key features
Highlights
Frost Free Refrigerator with Bespoke AI: Premium Auto Defrost with Powerful Cooling and Long Lasting Freshness. Powered with AI
get Additional 10% Energy Savings with AI Energy Mode. Manage Your Flexible Storage Needs with Convertible 5in1 Technology : |Normal Mode|Extra Fridge Mode|Seasonal Mode|Vacation Mode|Home Alone Mode
Capacity 350 Liters: Suitable for Families with 3 to 4 Members
Energy Rating : 3 Star Energy Efficiency
Annual Energy Consumption : 212 Kilowatt Hours Per Year
Interior Description : Fresh Food Capacity : 275 Ltr
Freezer Capacity : 75 Ltr
Total no. of Compartments : 2
Shelves : 2
Vegetable Drawers : 1
Shelf Type : Toughened Glass Shelves
Anti Bacterial Gasket
Temperature Control : Internal
Samsung Exclusive Features : AI Energy Mode
Control with Your Phone
SmartThings
Convertible 5-in-1
Twin Cooling Plus
Fresh Room
Power Freeze
Power Cool
Additional Features : Stabilizer Free Operation (100v - 300v)
Multi Flow
Up to 15 Days of Fresh Food
Flat Door Design
Recess Handle
Easy Clean Back
Veg Box
Big Bottle Guard (Deep Door Guard)
LED Light
Item Dimensions : (WxHxD)(Cm): 63 x 178.5 x 74 cm
Net Weight 67.4 kg
Included in the box : 1 Refrigerator Unit
Egg Tray
Movable Ice Maker (Note: User Manual can be Accessed from Brand Website)
name
NameSamsung 350 L, 3 Star, Convertible 5 in 1, Digital Inverter, Frost Free Double Door, WIFI Bespoke AI Refrigerator

User Reviews for Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 In 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator

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Price History & Analysis for Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 In 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator

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timelineWe have tracked price movements for Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 in 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator over the past 123 days:

arrow_downward All-Time Low
₹45,990
Lowest recorded price
trending_flat Average Price
₹46,707
Mean historical price
arrow_upward Peak Price
₹46,990
Highest recorded price
tips_and_updates Our Buying Recommendation for Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 in 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator

The best price of Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 in 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator has not shown much overall variation over the recorded period. There is a general decreasing trend for the best price over time. Since Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 in 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator is at a price more than its best price right now, our recommendation will be to buy it at best price in India of ₹46,279 or if you are very sensitive about price, then wait for sometime for price to reduce or a deal for Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 in 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator to come up.

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Alternatives to Samsung 350 Litres 3 Star, RT38HG5A23BXHL, Convertible 5 In 1, Digital Inverter, Frost Free Double Door, WiFi Bespoke AI Refrigerator

compare_arrows Head-to-Head Rival Comparison

Samsung 350 Litres 3 Star RT38HG5A23BXHL WiFi Frost Free Double Door Refrigerator vs. Panasonic 357 Litres 2 Star NR BK418BQKN Prime AI Econavi 6 Stage Bottom Mount Frost Free Double Door Refrigerator (Black)

Compare live market pricing, specifications, and buying value against its closest competitor

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Samsung 350 Litres 3 Star RT38HG5A23BXHL WiFi Frost Free Double Door Refrigerator

46,990
Samsung
VS ₹496 Difference
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Panasonic 357 Litres 2 Star NR BK418BQKN Prime AI Econavi 6 Stage Bottom Mount Frost Free Double Door Refrigerator (Black) is currently available for ₹496 less on Croma, making it a strong value rival to consider.
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