How We Evaluate Prices & Products
Editorial Independence Promise
At PriceHunt, merchant store ranking is determined solely by the lowest verified price for buyers. Retailers cannot pay for top placement, and our AI Expert Verdicts are strictly derived from hardware specifications, benchmark databases, and price history analysis.
1 Our Core Mission
PriceHunt was founded to empower Indian consumers with transparent, real-time price comparisons across the country's leading online shopping platforms. With prices fluctuating dozens of times a week across major marketplaces like Amazon, Flipkart, Croma, and Reliance Digital, our automated engines continuously track, normalize, and verify pricing so shoppers never overpay.
2 How We Track & Verify Prices
Our platform indexes millions of product listings using a resilient, multi-stage ingestion pipeline designed for accuracy and speed:
Continuous Price Crawling
Prices and stock availability are tracked around the clock. Active price-drop listeners re-verify product listings multiple times daily to catch flash deals and lightning sales.
Similarity & Exact Variant Matching
We use string normalization and title-similarity algorithms to match exact models, storage variants, and color SKUs so you compare like-for-like items.
Outlier & Ghost Listing Filtering
Marketplace listings with abnormal price anomalies (such as typographical seller errors or refurbished items listed as new) are mathematically filtered to protect data reliability.
Historical Trend Analysis
We store historical pricing records up to 180 days to determine true market averages, all-time low drops, and whether a current promotion represents genuine savings.
3 The AI Expert Verdict Engine
Rather than simply displaying raw manufacturer specification sheets, PriceHunt generates an AI Expert Verdict for major products. Here is how our evaluation model works:
- Hardware Tier Benchmarking: We evaluate processors, displays, camera sensors, and battery systems against peer devices in the exact same price bracket.
- Balanced Pros & Cons: Every evaluation includes standout strengths alongside honest limitations (e.g. lack of optical image stabilization, plastic chassis build, or absence of high-wattage charging).
- Anti-Personas ("Who Should Skip This"): We explicitly declare which buyers should avoid a product to help users make informed choices.
- Energy Efficiency & Running Costs: For major appliances like air conditioners and refrigerators, we calculate estimated annual electricity consumption (kWh) and annual running costs (INR) based on Bureau of Energy Efficiency (BEE) and Indian Seasonal Energy Efficiency Ratio (ISEER) guidelines.
4 Commercial Transparency & Affiliate Disclosure
PriceHunt is 100% free for users. To fund our servers, crawling infrastructure, and continuous product research, we participate in affiliate programs:
- When you click a "Go to Store" link and make a purchase on a merchant site, PriceHunt may receive a modest referral commission from the retailer.
- Zero Extra Cost: Using PriceHunt never increases the price you pay. In fact, our price comparison ensures you secure the lowest verified price available online.
- Unbiased Ranking: Affiliate commission rates do not affect which store is displayed first. The store offering the lowest delivered price is always placed at the top.
5 Pan-India Delivery & Store Guarantees
PriceHunt verifies product availability for pan-India delivery across serviceable pin codes via verified store logistics. Payment options including Cash on Delivery (COD), UPI, Debit/Credit Cards, NetBanking, and No-Cost EMI are verified directly from merchant offer data.
6 Reporting Inaccuracies & User Feedback
Despite automated checks, e-commerce stores occasionally update prices or exhaust inventory rapidly. If you spot an expired deal or specification typo, our team reviews reports immediately.
Contact our editorial & data team: support@pricehunt.com