Sony 55 inch (139 cm) Bravia XR Series Full Array Google XR 55X90L (Black) Smart 4K Ultra HD LED TV

Sony Bravia XR Series 4K Ultra HD Smart TV - Experience Unmatched Picture and Sound Quality

Meet the Sony Bravia XR Series 55X90L, a masterpiece of engineering that combines stunning picture quality, immersive sound, and seamless smart functionality. This 139 cm (55-inch) Full Array LED Google TV is not just a television; it's an experience you won't want to miss.

Unparalleled Picture Quality

The XR Series boasts a breathtaking 4K Ultra HD resolution (3840 x 2160 pixels) that brings your favorite shows, movies, and games to life with stunning clarity. But the XR Series goes beyond merely displaying more pixels.

• XR Cognitive Processor: Our brains process visual information in a way similar to how we perceive sound. Sony's unique XR Cognitive Processor uses this insight to optimize each scene for enhanced brightness, color, and contrast.
• XR Triluminos pro: This advanced color technology maps out thousands of colors and hues with precision and accuracy to deliver a broader palette and more natural shades.
• XR Contrast booster: With our unique dynamic backlight control, bright parts of the screen get even brighter while dark areas become deeper black. This ensures you see every detail in both light and dark scenes.
• 4K HDR & 4K 120: The XR Series supports multiple HDR formats for enhanced color and brightness, while 4K 120 offers smooth motion handling for fast-moving sports or gaming action.

Smooth Motion for Action-Packed Entertainment

The XR Series' high 120Hz refresh rate ensures smooth motion handling, reducing blur and ghosting during fast-paced scenes. Whether you're watching sports, playing video games, or streaming action movies, the XR Series delivers an immersive viewing experience.

• XR Motion Clarity: Our advanced motion enhancer analyzes motion to reduce blur in fast-moving images.
• Variable Refresh Rate (VRR) & Auto Low Latency Mode (ALLM): These next-gen features ensure seamless gameplay with minimal lag, making the XR Series an excellent choice for gamers.

Immersive Sound Experience

The XR Series delivers a powerful and immersive audio experience that rivals dedicated soundbars. With its advanced acoustic technologies, you'll feel like you're right in the middle of the action.

• Acoustic Multi-Audio: Our speakers are positioned at the sides of the screen to create a wider soundstage, immersing you in the audio experience.
• Sound Positioning Tweeters: These innovative speakers fire sound directly towards you for greater dialogue clarity and enhanced overall sound quality.
• 30 Watts Output & Full Range (Bass Reflex): The XR Series packs a powerful punch with its high output power and bass reflex technology, ensuring deep, rich low frequencies.
• Dolby Atmos: Experience immersive 3D audio that moves around you, putting you right in the middle of the scene.
• Ambient Optimization: This smart technology optimizes sound based on your room's acoustics and ambient noise levels for a consistently high-quality listening experience.

Smart TV Features That Connect You to a World of Entertainment

The XR Series runs on Google TV, giving you access to thousands of apps and services through the Google Play Store. With Chromecast built-in, you can easily cast your favorite content from compatible devices.

• Google TV & Ok Google: Use your voice to search for shows, control playback, and launch apps with just a press of a button.
• Watchlist: Keep track of your favorite shows and movies across multiple platforms in one convenient place.
• Built-in Mic &BRAVIA CAM Support: The built-in mic allows for voice commands, while BRAVIA CAM support enables gesture control and facial recognition features (CAM sold separately).

Seamless Connectivity & Compatibility

The XR Series offers a wealth of connectivity options to accommodate your various devices.

• 4 HDMI ports: Connect your set-top box, Blu-ray player, gaming console, and more with ease.
• 2 USB ports: Plug in your hard drives or other USB devices to play videos, music, and photos directly on the TV.
• Apple AirPlay & Apple Homekit: effortlessly share content from your Apple devices and control your smart home with Siri voice commands.
• Alexa: Connect your Amazon Echo device to enjoy voice control of your TV using Alexa.

Enhanced Gaming Experience

The XR Series is designed with gamers in mind. Its high refresh rate, low input lag, and advanced gaming features ensure an immersive, responsive gaming experience.

• XR Motion Clarity: Our advanced motion enhancer reduces blur during fast-paced gameplay.
• Variable Refresh Rate (VRR) & Auto Low Latency Mode (ALLM): These next-gen features ensure seamless gameplay with minimal lag.
• HDMI 2.1: The XR Series supports HDMI 2.1, allowing for higher resolution and faster refresh rates.

Eco-Friendly Design & Energy Efficiency

The XR Series is designed with sustainability in mind, featuring a recycled plastic housing and reduced power consumption.

• Recycled Materials: The TV's plastic housing contains recycled materials to reduce waste.
• Energy Efficiency: With its advanced backlight control technologies, the XR Series consumes less energy than previous models, helping you save money on your electricity bills while being kinder to the environment.

Experience the Future of Television with Sony Bravia XR Series

The Sony Bravia XR Series 55X90L delivers an unmatched viewing experience that combines breathtaking picture quality, immersive sound, and seamless smart functionality. With its advanced technologies and eco-friendly design, the XR Series is not just a television; it's a statement of your commitment to enjoying life in all its glory.