Sony 55 inch (139 cm) Bravia XR Series Full Array Google S_XR 55X90K_1 (Black) Smart 4K Ultra HD LED TV

Experience Unparalleled Visual Excellence with the Sony Bravia XR-55X90K

The Sony Bravia XR-55X90K is not just a television; it's an immersive entertainment hub that redefines your viewing experience. With its stunning 4K Ultra HD resolution and an array of innovative features, this smart TV brings your favorite movies, shows, and games to life like never before.

Dazzling Picture Quality

The XR-55X90K's pièce de résistance is its breathtaking 4K Ultra HD resolution. With a staggering 3840 x 2160 pixels, it delivers four times the detail of Full HD, ensuring every scene is rendered in exquisite clarity.

But Sony didn't stop at just high resolution. The XR Cognitive Processor powers the display, analyzing and optimizing hundreds of thousands of elements in every picture to deliver superbly natural motion and detail, regardless of the content source.

BRAVIA XR Full Array LED

Experience superior backlight control with BRAVIA XR Full Array LED. This technology ensures precise lighting across the screen for enhanced contrast and brightness levels, making dark scenes darker and bright scenes brighter.

XR Triluminos Pro & 4K HDR

The XR Triluminos pro engine expands color spectrum to reveal over a billion vibrant colors. Coupled with 4K High Dynamic Range (HDR) compatibility, the XR-55X90K delivers unprecedented depth and accuracy in every scene.

XR Motion Clarity & 4K 120

Say goodbye to motion blur with XR Motion Clarity. This advanced technology analyzes and compensates for motion blur, ensuring fast-moving scenes are clear and smooth without compromising picture quality.

The XR-55X90K also supports 4K at 120Hz refresh rate, allowing it to display crystal-clear movement even in the fastest-paced movies and games.

Exceptional Sound Quality

The Sony Bravia XR-55X90K isn't just about stunning visuals; it's also a powerhouse of audio excellence. With its 30-watt output, Acoustic Multi Audio, and two built-in tweeters, this TV delivers rich, immersive sound that rivals dedicated speaker systems.

Experience true surround sound with the 5.1 Ch - 3D Surround Upscaling feature. Dolby Atmos compatibility further enhances your listening experience by positioning sounds vertically for a more realistic and immersive audio environment.

Ambient Optimization & Voice Zoom2

The XR-55X90K's Ambient Optimization feature automatically adjusts the picture brightness to match the ambient light in your room, ensuring optimal viewing comfort in any lighting condition.

Never miss a dialogue again with Voice Zoom2. This innovative feature enhances voices and audio frequencies so you can enjoy crystal-clear conversation even at low volumes or in noisy environments.

Seamless Connectivity

The Sony Bravia XR-55X90K comes equipped with a generous array of ports to connect all your favorite devices:

• Four HDMI ports allow you to connect your set-top box, Blu-ray player, gaming console, and more.
• Two USB ports enable you to connect external storage devices for easy access to your media files.

Smart TV Features Galore

The XR-55X90K runs on Google TV, offering a seamless blend of entertainment and intelligence. With Chromecast built-in, you can effortlessly share content from your smartphone or tablet onto the big screen.

Enjoy endless streaming options with access to thousands of apps through Google Play Store. You can also add shows and movies to your watchlist for future viewing, all controlled via the intuitive remote or voice commands using Ok Google.

BRAVIA CAM Support & Gesture Control

The XR-55X90K supports BRAVIA CAM, adding a new dimension to your entertainment experience. This optional camera enables hands-free voice control and intuitive gesture controls for seamless interaction with your TV.

Additionally, the built-in microphone allows you to use voice commands even without BRAVIA CAM, making navigation effortless.

Gaming Excellence

The XR-55X90K is a dream come true for gamers. With support for Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), you can enjoy smooth, artifact-free gameplay at native refresh rates.

Apple users can take advantage of AirPlay and HomeKit compatibility to seamlessly stream content from their iOS devices or control the TV using Siri. Alexa support is also available for voice commands via compatible smart speakers.

Designed with Style

The Sony Bravia XR-55X90K boasts an elegant, minimalist design that blends seamlessly into any modern living space. Its sleek metal bezel and thin bezels provide a clean, immersive viewing experience.

Furthermore, the TV's Ambient Mode allows it to blend in with your wall or display stunning artwork when not in use, ensuring it remains an attractive addition to your home even when turned off.