The Modi Effect By: Lance Price
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The Modi Effect: A Comprehensive Analysis of India's Historic Election
Discover the inside story of Narendra Modi's unprecedented election victory, as told by political strategy consultant and former BBC correspondent Lance Price.
About the Book
The Modi Effect: Inside Narendra Modi's Campaign to Transform India is a fascinating exploration of how a 'chai wallah', who sold tea on trains in his youth, rose to become Prime Minister of India. With exclusive access granted to Modi and his team, Price offers a detailed analysis of the modern electioneering techniques that brought millions of young voters to the ballot box.
Modi's winning campaign was a masterclass in leveraging digital technologies. His team created an innovative 'virtual Modi' - a life-size 3D hologram beamed to parts he couldn't reach in person, ensuring his message reached every corner of this vast country.
About the Author
Author Lance Price brings unparalleled credibility to this narrative. With extensive experience in political communications, including serving as a deputy to Alistair Campbell at 10 Downing Street and directing communications for the Labour Party during Tony Blair's second landslide victory.
Book Details
- Binding: Hardcover
- Dimensions: 210mm (Height), 150mm (Width), and 22mm (Depth)
- ISBN-13: 9781473610897
- Language: English
- Pages: 352 pages
- Publisher: Hachette India, published under the Hodder & Stoughton imprint in March 2015
- Weight: 381 grams
Dive into the fascinating story of Narendra Modi's historic election victory, as told by an expert who has witnessed and been involved in political campaigns at the highest level.
Price offers a unique insight into how Modi's team used pioneering techniques to create a vote-winning colossus, combining message-management with IT wizardry. This book is a must-read for anyone interested in politics, election strategy, or the transforming power of modern technology.
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